NeoMedia Technologies, Inc (NEOM)

[diamondtech]

Laura Marriott, CEO of NeoMedia Technologies, Inc.

“2011 has seen enormous growth in the penetration and usage of mobile barcodes. Brand owners, retailers and consumers are all becoming more familiar with 2D codes and the value they can offer. 2012 promises to be another big year for mobile barcodes, and we expect to be in the middle of it.” NeoMedia shared more in-depth predictions in a recent press release, including a rise in both 1D and 2D bar code scanning, the mobile web taking center stage, and the US becoming a market leader in mobile marketing."

http://barcode.com/bar-code-industry-leaders-offer-2012-predictions.html


and we expect to be in the middle of it.”

Can you expand in what capacity ?

Revenue generator?
By scans?
By campaigns ?
By licences ?

How?