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Re: chinchillaq post# 36750

Wednesday, 02/08/2012 8:14:54 PM

Wednesday, February 08, 2012 8:14:54 PM

Post# of 38585
Honestly, I have no idea why there is discussion about where the man lives. IMO it is pointless and elementary to try to find something to nitpick when there are bigger issues to grind...and that is can he turn this thing around???

Whether the man lives in Hawaii or South Beach....who the hell cares??? Come on!!! We haven't heard anything substantial in months and he comes out with an 8k and all people want to talk about is the address listed??? Please!!! What about the important stuff that was in this 8k?


Other important steps we’ve taken in the past 40 days include:
-
executive and Board compensation remains deferred since August 2011;
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minimization of corporate IT infrastructure to reduce ongoing monthly expenses; and
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streamlining of online services for corporate file sharing, ISPs, and communications; and
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reduction of CA office assets, older inventory and move of accounting system to Honolulu with remote access implemented for staff;
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activities to focus on new marketing plan have included:
o
a greater implementation of Google Analytics for our corporate website and Magento-powered online store; and
o
expansion of our Google Adwords campaigns to both the search and display networks; and
o
preparation of new social media connections for Facebook and Twitter; and
o
improved online store and product pages (a process continuing for the next week); and
o
launched development of new marketing videos for all products; and
o
expansion of Affiliates for All marketing module for our Magento-powered online store to include Click, Conversion and Campaign statistics for affiliate marketers to build successful campaigns.

Beginning next Monday, a small team of 5 investors will beta-test our new, proprietary, affiliate marketing system.

Although small numbers currently, approximately 90% of our sales are new ‘digital downloads.’ If this percentage holds true long-term, our cost to fulfill orders to customers is approximately $0.08 per unit. We estimate our average price per sale will be $17.77 based upon new pricing. The purpose of our new affiliate marketing beta-test is to determine what percentage of our total revenue is necessary to equip and maintain a healthy affiliate network of marketers.



http://www.otcmarkets.com/edgar/GetFilingHtml?FilingID=8377143

Focus people....

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