Watchit Technologies, Inc.(fka WTCT)

[HighHoeSilverado]

Got more to come.





In a client meeting in Austin last week, a longtime Business Wire client asked how much I thought it cost to WRITE a press release.

After working in the press release business for more than 20 years and being constantly quizzed about the cost of SENDING releases, never had I been asked the cost of producing a press release.  

Obviously it depends on the release.   But the client revealed that with staff and legal costs tallied, his company spent about $5,000 to write a press release. Add to that distribution–anywhere from $180 to $18,000–and that’s a significant investment.