1st QR Code Used Super Bowl Ad Success!!!!!!!
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If you were watching the Super Bowl Sunday, you witnessed a great game, half time show, and the best commercials companies can buy. If you were one of the many who sticks around to watch the Super Bowl commercials, you probably witnessed the first Super Bowl commercial in history to feature a QR code. Go Daddy took a risk, many believed the QR code would look terrible on a commercial (which is why they should of designed it) but they decided to take the gamble.
“We decided it was worth the risk to play to all the people watching the game and using their smartphones simultaneously,” said Go Daddy Executive Chairman and Founder Bob Parsons. “I’m thrilled we made the decision. Viewers scanned the code and as a result, Go Daddy set an all-time sales record for our mobile site.”
“Prior to the game, it was estimated smartphone users would check their devices ten times during the game. Go Daddy has used the technology in other television ads, but a QR code had never been used in a Super Bowl commercial by any advertiser.”
“The QR Code technique debuted with the star who has been in more Super Bowl commercials (10) than any other celebrity ever, Danica Patrick.”
There is a lot to take away from the Go Daddy QR code experiment. For one, more people then ever are engaging the web from mobile phones, and by using a QR code, Go Daddy was able to break their mobile site traffic record, and break record sales from their mobile site simply using a QR code. Go Daddy has proved that a QR code will increase business and sales if used properly. Congratulations to the Go Daddy team for they super QR success.
