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Monday, February 06, 2012 10:56:42 PM
Categories:
Launch Activityby Eric Lehner
.We are encouraged to see re-ordering from a number of Do it Best stores that have started with us. Also, the number of participating outlets is climbing, having reached 330 stores by January 31st. A case in point is a retailer in Ohio who took delivery of 2 cases of large bottles at the Fall Market in October and has placed replenishment orders totalling an additional 36 large and 36 small bottles since then. This is better than average performance, yet the store is in a small community. The operational goal is to achieve this as normal turnover across the account base in general. Bear in mind, we have never had an account with 4,000 stores to work with before. That’s what makes this such an important and positive year for Winning Brands. We simply have not previously had access to the scale of operations that exist now. If this one store, in a small town, were typical across the Do it Best organization, then our sales would exceed $5 Million per year for this account alone. Since Do it Best accounts for approximately 12% of the store doors in this sector, even that performance would leave 88% of this sector to go. Then there other sectors. And all of this is just the USA, and only for one product. Winning Brands has plenty of room to grow.
Stores in small towns
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