RFID Hypertag Mobile Tags
What's a Hypertag
... "Hypertags are short-range wireless tags fitted inside poster advertising. Using ubiquitous mobile phone technologies such as infra-red, they enable advertisers to beam interactive content to people's mobile phones. A user simply activates the infra-red on their phone, holds it up to the Hypertag and receives content such as vouchers, business cards, ringtones or games. Because Hypertags do not rely on mobile phone networks to function, they can be deployed in areas such as underground stations. " ...
Hypertag is a mobile marketing technology company offering short-range wireless tags (Hypertags) for use in poster advertising. The company uses infra-red technology to enable consumer interaction with poster advertising and works with major media owners such as Viacom Outdoor and JC Decaux as well as with brands such as P&G, O2 and HP. By adding interactivity into posters, Hypertags increase brand awareness and recall and offer a positive call to action for consumers. Hypertags are cost effective and easy to install, revolutionising poster advertising for a minimum investment. As well as basic interactions, Hypertags can send dynamic content, games and applications to phones.
Permalink posted by Radio FrequencyID @ 3:56 AM
It looks like Hypertag needs a license from NeoMedia to connect to the web. Hypertags appear to be classified as RFID. This explains Aura Digital's statements. Aura is the licensee which will allow Hypertags to be fully utilized.
I hope you don't mind if I talk out loud.
