Columbia Sportswear Company (COLM)

[Penny Roger$]

Columbia Sportswear Company (Columbia) is engaged in the design, sourcing, marketing and distribution of outdoor apparel, footwear, accessories and equipment. Columbia designs, develops, markets and distributes outdoor apparel, footwear, accessories and equipment under four brands: Columbia, Mountain Hardwear, Sorel and Montrail. Its brands are distributed through a mix of wholesale distribution channels, independent distributors, its own direct-to-consumer channels (retail stores and e-commerce) and licensees. During the year ended December 31, 2010, Columbia’s products were sold in over 100 countries. The Company operates in four geographic segments: United States; Europe, Middle East and Africa (EMEA); Latin America and Asia Pacific (LAAP), and Canada. Columbia develops and manages its merchandise in four principal categories: sportswear, outerwear, footwear, and accessories and equipment. On September 1, 2010, the Company acquired OutDry Technologies S.r.l.

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