Saturday, February 04, 2012 5:02:44 PM
[ ] “The concept behind the merger is to build a stronger offering,” Ross said. “They are stronger in the consumer side and they have this marketing deal with Justin Bieber.” Ross would not speculate on whether or not Bieber would also be used to market the iZUP product to enterprise customers.
“The more obvious merits of Justin Bieber in the consumer and retail space are very clear and we will see what the best representation for fleet and enterprise customers will be,” he said. [ ]
http://www.masshightech.com/stories/2012/01/30/daily58-Illume-being-bought-by-competitor-Options-Media.html
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