NeoMedia Technologies, Inc (NEOM)

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WPP Launches Own Search Engine Marketing Firm
Wednesday, February 16, 2005

WPP said it was carving out its own search engine marketing unit, to be called mSearch. Providing consulting, paid placement buying and managing and search engine optimization, the new group will inherent existing WPP clients IBM, Ford, Sony and Nextel, among others, from sister shops Ogilvy and J. Walter Thompson. Internal media executives Stuart Bogaty and Richard Collins will had up the U.S. and worldwide operations respectively, both reporting to mOne Worldwide CEO Nasreen Madhany.