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News from the AFA

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P&G President to speak at Effectiveness Awards

How does Procter & Gamble (P&G) – one of the world’s leading FMCG companies – measure its return on advertising investment? How is P&G responding to the challenges of media and market fragmentation? And how does it reward its agencies for excellent work.
The AFA has secured Chip Bergh, the President of P&G in the ASEAN, Australia, New Zealand and India region to speak at this year’s Advertising Effectiveness Awards celebration on Wednesday, August 10, held in partnership with the Australian Association of National Advertisers and The Australian Financial Review.

An expert panel is currently judging 31 finalists with the winners, including the Millward Brown Gold Pinnacle, being announced at Star City on August 10.

Chip is one of the youngest Presidents to be appointed to this position after spending the early part of his career in P&G's brand management system.

P&G has annual sales of approximately US$50 Billion. It markets approximately 300 brands to nearly five billion consumers in over 140 countries.

DON’T MISS OUT - BOOK YOUR TICKETS NOW FOR 10 AUGUST