Rim Semiconductor Company (fka RSMI)

[excel]

For 20 years, Fleishman-Hillard Research has conducted opinion and marketing research to help clients plan, track, and evaluate the effectiveness of their communications programs. We define, collect, and interpret information that is vital to client decision-making.

Fleishman-Hillard Research identifies the messages our clients need to communicate to their audiences and how best to convey this information. We also determine whether specific audiences have received these messages successfully.

Working with local data collection companies, our professional research staff conducts opinion and marketing research for corporations, trade associations, and nonprofit organizations at national and international levels. We conduct secondary and primary research, using both qualitative (one-on-one interviews and focus groups) and quantitative techniques (telephone, self-administered questionnaires, and personal interviews) as the basis for decision-making.

Often we work with members of Fleishman-Hillard's public relations account teams to plan and measure the effectiveness of public relations and public affairs activities. We also conduct "stand-alone" marketing and opinion research for clients who need only research expertise.

Examples of research studies conducted by Fleishman-Hillard research include:

Conducting consumer focus groups to test the importance of fashion vs.health-selling messages when purchasing eyewear
Surveying residents to determine a location most amenable to the construction of a chemical manufacturing plant
Assessing pet owners' reactions to alternative pet food concepts and new products in order to guide the company's product development efforts
Conducting weekly, national surveys to measure the impact of a congressional investigation on awareness and attitudes toward the weight-loss industry
Evaluating a competing inbound telemarketing program to assist a client in developing marketing strategies to counter its principal competitor
Fleishman-Hillard Research also evaluates the quality of clients' media coverage using a proprietary system developed within the firm. Customized to each organization's media objectives, the system quantifies the appearance of key messages in target media using a numerical rating procedure. Results are graphed and tracked over time to assess the impact of media relations and to plan future communications strategies.

Lisa Richter, senior vice president and senior partner
Fleishman-Hillard St. Louis
Telephone: [phone]
e-mail: [e-mail]





Excel - Greg