Rim Semiconductor Company (fka RSMI)

[excel]

SAN DIEGO--(BUSINESS WIRE)--April 5, 2001--New Visual
Entertainment, Inc. (OTCBB:NVEI), a pioneer in the development of
proprietary transmission technology, announced today that it has hired
Fleishman-Hillard Inc., the United States' largest public relations
firm, to increase awareness of the cu@ocx technology developed by New
Wheel Technology, a subsidiary of New Visual Entertainment.
The New Visual Entertainment account will be led by
Fleishman-Hillard's San Diego office. Fleishman-Hillard will assist in
repositioning New Visual Entertainment through a comprehensive
communications and marketing campaign including corporate and product
media relations, reputation management, and general marketing support
services.
Ray Willenberg Jr., CEO of New Visual Entertainment, said, "As we
shift the focus of our company towards the innovations of New Wheel
Technology, we see great benefit in working with Fleishman-Hillard to
convey our progress and success to our partners, customers,
shareholders, and others. With a unique mix of global capabilities and
local expertise, plus strong telecommunications experience, we are
excited to have Fleishman-Hillard guiding our strategic public
relations and marketing programs."
"New Visual Entertainment has an exciting technology and an
interesting story to tell," said Michael Busselen, senior partner and
general manager of Fleishman-Hillard's San Diego office. "We are
pleased to add them to our roster of San Diego companies, and look
forward to helping New Visual grow in the months and years ahead."
Fleishman-Hillard's clientele includes Yahoo!, Dell Computer
Corporation, Hasbro, Procter & Gamble, SBC Communications and United
Airlines. Fleishman-Hillard San Diego's list of local clients includes
Kyocera Wireless Corp., Pacific Bell, Phogenix Imaging, medibuy, and
Scripps Health, among others.

About Fleishman-Hillard

Fleishman-Hillard Inc., based in St. Louis, is the largest public
relations firm in the United States and the fifth-largest firm
worldwide. The firm operates throughout North America, Europe, Asia,
Latin America, and South Africa through its 77 owned offices.
Fleishman-Hillard is a member of Omnicom Group Inc. For more
information, visit the Fleishman-Hillard Web site at
www.fleishman.com.

About New Visual Entertainment, Inc.

New Visual is pioneering the development of a proprietary
broadband transmission technology with the mission to utilize existing
copper telecommunications infrastructure to deliver high data content
to the home or office at VDSL or fiber optic transfer rates. Through
its New Wheel Technology, Inc. subsidiary, New Visual is developing
this technology, which would allow the bundling of voice, video, and
data over existing copper telephone wires, thus potentially
eliminating the need for fiber optic cable to the home or office. Its
initial development efforts include "Very High rate Digital Subscriber
Line" (VDSL), and have demonstrated results exceeding industry
standards. New Visual's common stock is traded on the Over-The-Counter
Bulletin Board under the symbol NVEI.

With the exception of historical information contained in this
release, this release includes forward-looking statements made under
the "Safe Harbor" provisions of the Private Securities Litigation
Reform Act of 1995. These statements involve risks and uncertainties
that could cause actual results to differ materially from those in the
forward-looking statements, including but not limited to the
following: product development difficulties; market demand and
acceptance of products; the impact of changing economic conditions;
business conditions in the Internet; reliance on third parties
including potential suppliers, licensors, and licensees; the impact of
competitors and their products; risks concerning future technology;
and other factors detailed in this release and in the Company's
Securities and Exchange Commission filings.

--30--el/sf*

CONTACT: New Visual Entertainment, Inc.
Rich Wilson, 619/692-0333 (Media)
[e-mail]
John Howell, 619/692-0333 (Investor Relations)
[e-mail]
or
Fleishman-Hillard
Bridget Stachowski, 619/237-7717
[e-mail]

KEYWORD: CALIFORNIA
INDUSTRY KEYWORD: ADVERTISING/MARKETING HARDWARE
TELECOMMUNICATIONS MARKETING AGREEMENTS

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Excel - Greg