Vuzix Corporation (VUZI)

[Diva1963]

Vuzix’s vision for EMEA distribution

by Stuart Wilson, Monday 30 January 2012
David Lock, director of operations EMEA at Vuzix

"Video eyewear vendor Vuzix will look to further develop its regional channel at next week’s DISTREE EMEA event in Monaco. Distributors, retailers and e-tailers of volume ICT and consumer electronics (CE) from across the region use the event to meet both existing suppliers and potential new additions to their product portfolios.

“Vuzix is the leader in video eyewear and continously provides the customer with high end, fashionably styled eyewear,” said David Lock, director of operations EMEA at Vuzix. “The Wrap range provides users with the ability to watch 2D and 3D movies and music videos on a virtual large screen - when connected to a multitude of video out devices including mobile phones, Apple devices, portable DVD players and more.”

Vuzix also has a range of ‘VR’( virtual reality) eyewear which enhances the experience for PC gamers, enabling them to enjoy the additional features of 3D and head tracking allowing them to ‘step into’ the game.

“Vuzix’s augmented reality eyewear proposition enables distributors and resellers a unique opportunity to offer a product that no other vendor is providing,” continued Lock. “Additional resellers [that we recruit] in 2012 and 2013 will benefit from the award winning technology products that Vuzix is bringing to market.”

“We will use DISTREE EMEA to broaden our network of distributors and resellers across the EMEA region. We want to offer channel partners the opportunity to have a future technology portfolio of proven devices,” he added.

Vuzix already has significant channel reach for its products but sees additional growth opportunities in mainland Europe, the Middle East and Africa.

“The Vuzix proposition provides distributors and resellers with an opportunity to offer a unique range of products for consumers and specific vertical markets,” commented Lock. “Our commercial channel programme provides for acceptable margins, based on representation and certain volumes.”

“We now have a Vuzix trade presence in 42 countries supported by our business in the UK; we anticipate this will expand in 2012 in line with our resources,” added Lock. “In 2011, Vuzix revealed a major technology development partnership with Nokia, which provides an opportunity in 2012 and 2013 to bring to market a range of see through eyewear that will further enhance the use of augmented reality, virtual reality and consumer eyewear in a multitude of markets.“

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www.distree-emea.com

For more information on attending DISTREE EMEA 2012 please contact [e-mail]