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Saturday, January 28, 2012 3:37:15 PM
http://atrinsic.com/about/leadership-team
Stuart Goldfarb
Chief Executive Officer
Stuart Goldfarb currently serves as the Chief Executive Officer of Atrinsic, Inc. From 2001 - 2009, Goldfarb was President and CEO of Bertelsmann Direct North America (now known as Direct Brands, Inc.), which he built into the world's largest direct marketer of music, DVDs and books, serving over 14 million members with revenues of over $1.2 billion and 2,300 employees, through acquisition, efficient consolidation of operations and introduction of new direct marketing practices to revitalize shrinking legacy businesses. Earlier in his career with Bertelsmann, Goldfarb was responsible for the Bertelsmann eCommerce Group's digital distribution and ecommerce activities in the United States, including cdnow.com (leading online retailer of music) and myplay.com (pioneering digital music locker service). Goldfarb was President and CEO of bol.com, Bertelsmann's online retailer of books and music doing business in Europe and Asia. He was a member of the Executive Board of Bertelsmann Direct Group and recipient of the first Bertelsmann Award for Outstanding Entrepreneurial Achievements. Before joining Bertelsmann, Goldfarb was Vice Chairman of ValueVision Media Inc., which operates ShopNBC, a cable television home shopping and e-commerce company. Prior to this, he held a number of executive positions with NBC, including Executive Vice President, Worldwide Business Development. He was the principal architect of NBC's strategic alliances with Dow Jones, National Geographic, ValueVision and Polo Ralph Lauren. He served as Co-Chairman of National Geographic Channels (a joint venture with National Geographic Television) and on the Boards of Ralph Lauren Media (polo.com) and CNBC Europe and Asia. Goldfarb is presently on the Boards of Directors of WWE, Inc., VitaCost.com and Atrinsic, Inc. He has a JD from Hofstra University School of Law and a BA from Adelphi University.
Nathan Fong
Chief Financial Officer
Nathan Fong is currently Chief Financial Officer of Atrinsic, Inc. Prior to joining Atrinsic, Mr. Fong served as Executive Vice President and Chief Financial Officer of The Orchard Enterprise, Inc., a privately owned company which was formerly public and listed on NASDAQ (NASDAQ:ORCD). The Orchard is an industry pioneer and innovator in digital media services, partnering with entertainment companies, music labels, recording artists and others. Formerly, Mr. Fong was Chief Financial Officer of Rodale International, a major publisher of health and wellness related books and magazines with global operations. Mr. Fong also served as Chief Financial Officer of Discovery Networks International - the international division of Discovery Communications, Inc. - a leading media and entertainment company with 1 billion subscribers in 160 countries. Earlier in his career, he was Divisional Vice President of Finance at Twentieth Century Fox International. Mr. Fong has a Bachelor of Arts in Accounting from Michigan State University and a Masters of Business Administration from the University of Rochester.
Aaron Baker
Executive Vice President, Atrinsic Interactive
Aaron Baker is Executive Vice President of Atrinsic Interactive for Atrinsic, Inc. His responsibilities include overseeing the agency division and its integrated service offerings, including affiliate relations, search marketing and social media. Mr. Baker has over 15 years of advertising experience, and is an expert affiliate marketer. Previously, Mr. Baker served as Vice President of Sales and Marketing of Pepperjam, a privately held full-service Internet marketing company. At Pepperjam, Mr. Baker was responsible for managing the sales organization and service delivery with both agencies and direct advertisers across search-engine marketing, affiliate marketing and media buying solutions. Mr. Baker is an alumnus of the United States Military Academy at West Point.
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