Metatron Inc (MRNJ)

[snowydog]

Let's talk about these metrics that Metatron provides:

1,100,000+ App downloads
420,000+ App Updates
700k+ of Total App Sales Worldwide
52% of all App Sales are international
3.6M + iAd impressions
$4.77 average eCPM

App Downloads:
As I have posted before:
10/28/11 = 900,000
12/8/11 = 1,001,500
1/19/12 = 1,100,000

App Updates:
What is this number reflecting? Is it saying that users have updated previously purchased Metatron Apps 420,000 times?
If so, it reflects a regularly used product which people want to keep updated. However, I will admit I "update-all" my apps regardless if I use them or not.

Total App Sales Worldwide:
So is this saying that the difference between 1.1M and 700k is the number of free apps downloaded?

App Sales International: self-explainatory

iAd impressions:
Somebody explain this again please... the number does not seem to be changing very fast after hitting 3M on Nov 1.

Average eCPM:
Effective cost per thousand impressions. As was discussed previously, we want this number to be moving up. Ours has not - it has gradually fallen from around $4.95. Nothing drastic - but it will be interesting to watch as the huge number of new apps has been released.