The company needs to have a good product. Phase 3 is a after workout protein recovery drink. There are quite a few protein drinks/ mixes on the market. 99% of them taste like crap and only do a mediocre job. If this does the job and tastes good and has the proper advertising it will sell good. I don't know if this is the case or not, reviews on amazon.com are good.(all seem fake though). The amount of stores it sells in isn't going to affect the sales if it's a good selling product to begin with a flies off shelfs. Also it really isn't that hard to get placement in a store unless it's Walmart. Meet a certain price criteria, and pay for the shelf space in the drink isle. So it will all depend on the sales and if phase 3 is a good product. If its good it will sell and than expand to other stores. If it's not a good product..end of story.
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