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Aqua Vie's New Children's Beverage is All-Natural and

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oldblue   Tuesday, 01/28/03 08:13:18 AM
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Aqua Vie's New Children's Beverage is All-Natural and Low Calorie
28 Jan 2003, 06:03am ET
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KETCHUM, Idaho--(BUSINESS WIRE)--Jan. 28, 2003--Aqua Vie Beverage
Corporation (OTCBB:AQVB) announced today the development of a line of
all-natural, low calorie spring water beverages, formulated and
packaged specifically for children, called PurePlay(TM).
The PurePlay(TM) line of noncarbonated spring water beverages
represents a true breakthrough in water beverages. All-natural,
lightly flavored and sweetened, PurePlay(TM) makes water taste good
enough to drink all day. With a mere 15 calories per 8-oz. serving,
that's easy enough to swallow even for those on a diet.
Recommended daily intakes vary, but it's clear that most people
don't drink enough water. Plain ordinary water is boring and difficult
to drink. "In developing the new PurePlay(TM) line for children, we
wanted to put an end to 'boring.' We've done that," said Thomas
Gillespie, Aqua Vie's president and chief executive officer. PurePlay
is the second "first" for the company, which was the first to develop
and market an all-natural, flavored spring water beverage.
PurePlay(TM) will be available in five distinctive flavors this
spring.
Aqua Vie Beverage Corporation's preservative-free flavored spring
waters encourage personal water consumption, not just for its
recognized weight management benefits but for lifelong health.
PurePlay(TM) children's water beverages are designed to appeal to
younger tastes. With the weight gain among America's youth making
daily headlines, PurePlay(TM) may be "just what the doctor ordered" to
aid in weight control. "We anticipate excellent market response among
youth and parents who seek healthier lifestyles for growing children,"
said Gillespie.

Aqua Vie Beverage Corp. develops and markets Hydrators(TM),
all-natural, lightly flavored, still (noncarbonated) bottled spring
water. The company's low-calorie, flavored fitness waters are
bacteria-free and contain no preservatives. Aqua Vie produces and
markets the Hydrator(TM) line of flavored spring water throughout the
Unites States. The company's Hydrator(TM) line, comprised of seven
low-calorie, all-natural beverages are lightly flavored, packaged in
half-liter bottles, and designed to increase adults' and children's
consumption of water, naturally. The underlying technology also serves
as the delivery system for Aqua Vie's new line of children's flavored
spring waters called PurePlay(TM). Other Aqua Vie trademarks include
Eau Vin(TM) (nonalcoholic wine and champagnes made from spring water).
For further information about Aqua Vie Beverage Corp., visit the
company's web site at www.aquavie.com.

NOTE: Statements contained in this news release not strictly
historical are forward-looking within the meaning of the safe harbor
clause of the Private Securities Litigation Reform Act of 1995. The
company makes these statements based on information available to it as
of the date of this news release and assumes no responsibility to
update or revise such forward-looking statements. Editors and
investors are cautioned that forward-looking statements invoke risk
and uncertainties that may cause the company's actual results to
differ materially from such forward-looking statements. These risks
and uncertainties include, without limitation, demand for the
company's product both domestically and abroad, the company's ability
to continue to develops its market, general economic conditions, and
other factors that may be more fully described in the company's
literature and periodic filings with the Securities and Exchange
Commission.


CONTACT: Aqua Vie Beverage Corporation
Thomas Gillespie, 208/622-7792
www.aquavie.com
or
Jordan Richard Assoc.
Madeleine Franco, 801/463-0305
ir@jordanrichard.com

KEYWORD: IDAHO
INDUSTRY KEYWORD: RETAIL FOODS/BEVERAGES CONSUMER/HOUSEHOLD
PRODUCT
SOURCE: Aqua Vie Beverage Corporation

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