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Thursday, 07/28/2005 9:35:53 AM

Thursday, July 28, 2005 9:35:53 AM

Post# of 596823
LOUD very active, on Panasonic news...

Panasonic Chooses Loudeye to Power End-to-End Music Download Service

Thursday July 28, 3:05 am ET

Service Combines Next Generation Panasonic Music Devices with Customized Branded Music Download Service Powered by Loudeye

LONDON, July 28 /PRNewswire-FirstCall/ -- Loudeye Corp. (Nasdaq: LOUD - News), a worldwide leader in business-to-business digital media solutions, today announced it was chosen by Panasonic to create an end-to-end consumer digital music download service under the Panasonic brand.

The new service, announced together with the launch of Panasonic's new MP3 players SVMP120 and SVMP110, means U.K. consumers will have one site where they can buy hardware along with high quality legal digital music.

The on-line Panasonic music store www.panasonicmusicstream.com powered by Loudeye combined with the next generation of Panasonic portable devices will create a complete music experience for consumers. To celebrate the launch of the site, Panasonic will offer several promotional opportunities through the site at www.panasonicmusicstream.com.

John Dixon, General Manager Brand Communication at Panasonic, said of the deal, "This is a tremendous new development we are offering our customers, and we were determined to offer them the very best service available. Loudeye was the natural choice for this collaboration and brought the expertise needed to launch a compelling consumer offer under our brand that adds value to the experience we are creating with our next generation of portable media devices."

Philip Shepherd, Loudeye Head of Strategic Partnerships for EMEA, said, "This is a very exciting deal for us and breaks new ground for our partners, as one of the largest consumer electronics companies in the world deploys a customized music store on our platform. This service will offer the first complete end-to-end service powered by Loudeye enabling consumers to buy both hardware and legitimate downloads from the same site."

Panasonic -- a world leading manufacturer of consumer electronics

Panasonic is a brand name of Matsushita Electric Industrial Co. Founded in 1918, in Osaka, Japan, Matsushita has grown to be not only one of the world's largest manufacturers of consumer and business electronics but also one of the world's largest companies. Panasonic's vision is driven by the needs and aspirations of its millions of consumers and business customers around the world who use Panasonic products every day. As a result, the name Panasonic is synonymous with innovation, quality, performance and ease of use.

Panasonic UK was established in 1972, with headquarters located in Bracknell, Berkshire which is supported by a national Logistics Centre in Northampton. The company currently employs more than 500 people in the UK. For further information, visit www.panasonic.co.uk

About Loudeye Corp.

Loudeye is a worldwide leader in business-to-business digital media solutions and the outsourcing provider of choice for companies looking to maximize the return on their digital media investment. Loudeye combines innovative products and services with the world's largest digital music archive, a broad catalog of licensed digital music and the industry's leading digital media infrastructure enabling partners to rapidly and cost effectively launch complete, customized digital media stores and services. For more information, visit www.loudeye.com.

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