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Press Release
Source: MediaMax Technology Corporation


MediaMax Targets Large Revenue Opportunities Beyond Traditional CD-Based Content
Thursday July 28, 8:30 am ET

PHOENIX, July 28, 2005 (PRIMEZONE) -- MediaMax Technology Corp. (OTC
BB:MMXT.OB - News) seller of MediaMax(TM), America's most accepted and
best-selling content protection and enhancement technology for audio CDs, has expanded
its mission statement to include the delivery of a unified technology capable of protecting
audio and video entertainment content across all file formats and distribution models
currently used in the marketplace.

The core technology components to achieve this are already resident within SunnComm
products being used commercially in the market. ``Propagation of the MediaMax
protection model for content found on DVDs, online music and music vended through
kiosks is a natural progression of our proprietary MediaMax technology. The direction our
technology development is taking is a direct result of feedback received from the
collaborative working environment the Company has successfully nurtured with our current
and prospective customers -- the record labels and movie studios,'' declared Eric
Vandewater, chief technology officer of SunnComm International, Inc. (Other
OTC:SCMI.PK - News), maker of MediaMax. ``For years, we have responded to
specific requests from our entertainment industry customers and, in virtually every case, the
results of our efforts have exceeded all expectations.''

Vandewater continues, ``Our
accomplishments have placed
SunnComm in an enviable position
regarding the protection of
entertainment content. MediaMax has
become the only widely implemented
technology of its kind to penetrate the
U.S. market. The product has been
universally accepted by CD buyers as
verified by extensive consumer
surveys as well as SunnComm's
negligible customer service activity.
Customer support issues related to
the release of nearly 20 million CDs
containing MediaMax are occurring at
a rate of less than two-tenths of one percent (.002).''

``The number of legal music downloads is skyrocketing, growing faster than any other
music distribution segment, according to `The 2005 Digital Music Report' from IFPI
(http://www.ifpi.com/site-content/press/20050721.html). There has been a tenfold increase
between 2003, when 20 million tracks were downloaded in the United States and Europe,
to more than 200 million tracks in 2004, and then rising to 180 million music tracks
downloaded in just the first half of 2005,'' commented William Whitmore, president of
MediaMax Technology. ``Music and video will be sold on CDs and DVDs for quite some
time but we recognize that cross utilization of our technology is critical in order to capitalize
on maturing delivery platforms and associated opportunities. The MediaMax product has
remained well ahead of the technology curve and we expect it to establish substantial
incremental revenue streams from this digital music arena, which represents untapped
opportunities for our organization and an ever-increasing value proposition for our
shareholders. We will continue to uncover new ways to translate our core technology into
revenues as opportunities continue to present themselves.''

When applied to music CDs, MediaMax has already been proven to drastically reduce
casual copying while delivering an unrivaled set of consumer-pleasing features. The
Company's record label customers have acknowledged that the use of MediaMax,
currently included on 6 different albums on Billboard's Top 200 chart, minimizes the sales
drop-off in the first critical weeks of a new music release, generating substantial incremental
profit.

ABOUT SUNNCOMM

In just five years, SunnComm International Inc. (Other OTC:SCMI.PK - News) has
become the leader in digital content enhancement and security technology for audio
compact disc media. MediaMax can be found on many Gold, Platinum and
Double-Platinum selling Albums including Dave Matthews' Platinum-selling, ``Stand Up''
and most recently, Foo Fighters, ``In Your Honor'' and The Backstreet Boys, ``Never
Gone.'' Other popular releases that include MediaMax are Anthony Hamilton's Platinum
CD, ``Comin' From Where I'm From'', J-Kwon's Gold ``Hood Hop,'' and Velvet
Revolver's ``Contraband'' which reached the #1 spot on Billboard's Top 200 Album Chart
and achieved Double-Platinum status by selling more than 2 million units. Additionally,
SunnComm's MediaMax technology has appeared on many other best-selling albums,
totaling over 100 commercially released CD titles across more than 30 record labels. Both
SunnComm and MediaMax Technology earn license fees every time MediaMax is pressed
onto a CD.

MediaMax is mastered directly on the audio CD and is accessible using a personal
computer. SunnComm was the first company to commercially release a content-protected
audio CD in the United States and co-developed and implemented an early version of the
Microsoft Windows Media Data Session Toolkit
(http://www.microsoft.com/presspass/press/2003/jan03/01-20SessionToolkitPR.asp)
Bonus features include on-board press kits, artist-related promotions, videos, song lyrics,
artist bio page, photo gallery, web links and tune-sharing capability through SunnComm's
MusicMail(TM) functionality. For more detailed information about the company, its vision
or philosophy, personnel, partners, and customers, please visit the company's Website at
(http://www.sunncomm.com), or call the Company directly at [phone].

For additional information or investor relations please contact:



Company contact: Investor contact:
Peter H. Jacobs Investor Relations
602-267-7500 602-231-0681
[e-mail] [e-mail]