Old 2000 PR
NeoMedia Technologies and UDEX Announce Agreement to Provide Easy Access to Thousands of Product Websites
NeoMedia to Provide Increased Visibility and Marketing Support for UDEX in U.S. in Exchange for Access to UDEX Informational Resources and Support in European Markets
FT. MYERS, FL - January 3, 2000 -- NeoMedia Technologies, Inc. (NASDAQ: NEOM), a leader in print-to-Internet technology, today announced an agreement in principle with UDEX Ltd. which could provide consumers with access to thousands of product websites using its patented PaperClick™ technology.
UDEX, a global standards organization based in the United Kingdom, maintains a database of coded product descriptions linked to Universal Product Codes (UPC) bar codes (EAN codes in Europe). PaperClick enables consumers to access standard product information on any product in one simple step by simply entering its UPC code which links them to a particular web page featuring specific product data information. Ultimately, consumers may be able to purchase the product from an online distributor using PaperClick technology.
"UDEX is providing invaluable information relating to products that consumers will now be able to easily access on the web using PaperClick," explains Chas Fritz, chairman and CEO of NeoMedia Technologies. "We believe that our relationship will facilitate numerous applications in both the consumer and business-to-business e-commerce arenas using PaperClick technology."
"This new alliance will enable UDEX to further establish our product database as the standard throughout the global supply chain," according to John English, managing director of UDEX Ltd. "NeoMedia's PaperClick technology is an ideal vehicle for consumers, manufacturers, retailers and industrial companies to access Internet-based data far more easily than before."
UK-based UDEX Limited has spent the past three years developing the infrastructure for a comprehensive master file of structured product descriptions indexed by UPC or EAN codes. UDEX aims to establish this master file as the global standard for product descriptions throughout the supply chain and in market and media measurement. Additional information on UDEX is available at www.udex.com.
NeoMedia Technologies, Inc. develops and markets a patented IDOCs™ (for Intelligent Documents™) family of products that link printed information and objects in bar code form to the Internet. The company also provides proprietary software for document management and production systems. For more information on NeoMedia Technologies' products and services, please visit www.neom.com.
