"Most telecom companies assemble pieces of equipment together to build a VoIP offering, typically buying equipment from Sonus or Cisco and other large companies, with as many as seven or eight different vendors. When a VoIP company uses this strategy, it loses the ability to evolve and control that "purchased" platform. VoX's approach is antithetical to this typical telecom model as it built its own code, and together with strategic choices of innovative open source projects, it is able to fully control its development destiny. When VoX wants to develop new "personalities," which are new features on its platform, the "personalities" can be deployed very quickly to VoX's virtual server farm, remotely and effectively, anywhere that VoX has equipment "in the cloud" (on the Internet). Some of the "components” of this video service offering, have also been designed to be used in other initiatives that the company is exploring in the social media space.
"If we look at our video features as an example," continued Richards, "VoX engineers developed video voice mail for the Ojo Vision, something that is actually very difficult to do. If we design with the atomic components in mind, we are able to break down video voicemail to smaller components. We can 'record' a video message, and we can 'play' a video message. Then we can 'store' a video message in the cloud on our server farm. Once we had this, we were able to build code to allow anyone in a corporate environment to send that video message to other video phones deployed in their network, even thousands of phones via pre set 'groups.' This cannot be done on any other technology that we know of – and is certainly not available in the currently deployed email and 'office' type solutions. With our technology, a CEO can address employees all over the world with a video message, a large company can announce its latest products and services to its distribution network, or a company may decide to give away the video phone service in exchange for video advertising to the video phone. The possibilities are endless."
In the analysis of the atomic components of H.264 video and voice, VoX was able to understand the timing complexities that are responsible for voice and video synchronization. The lack of understanding of the atomic components is one of the reasons that other video products have a problem with keeping the voice and video in sync – it is not Internet lag, or "latency" – it is that the engineers did not initially take the time to write the code to keep the voice and video components in sync."
