A New World for Old Brands BusinessWeek Online Today's best brand builders are intensely creative in getting their message out. Many of the biggest and most established brands, from Coke to Marlboro, achieved their global heft decades ago by helping to pioneer the 30-second TV commercial. But it's a different world now. More...
The Most Valuable Global Brands
Brand (Parent Company) 2005 Value in Millions 1. Coca-Cola (KO) $67,525 2. Microsoft (MSFT) $61,372 3. IBM (IBM) $53,791 4. GE (GE) $44,111 5. Intel (INTC) $33,499 6. Nokia (NOK) $24,041 7. Disney (DIS) $27,113 8. McDonald's (MCD) $25,001 9. Toyota (TM) $22,673 10. Marlboro (MO) $22,128
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