Attitude Drinks Inc. (fka ATTD)

[amadeus]

every single company on the stock market does it.

that's the only reason they are on the stockmarket to begin with

google does it
apple does it
ibm does it
goldmansachs does it

EVERYONE prints shares
Its how they finance all kinds of aspects of the business, from acquisitions, to development costs to employee retirement plans and bonuses.

and once there is significant revenue being created, and the company matures, they usually pay dividends to shareholders. and if the company doesn't make it, the shareholders lose everything. that's just how the markets work. just look at Kodak.