I really like the idea of expanding the wireless thru these mall kiosks. They are cheap and put the basics in front of the target audience. If they can build a modular retail cart that can be easily shipped across the country and can effectively market a franchise model, this could be a great way to increase market share.
CEO Bruce Berman is a marketing guy and has lots of background in both marketing the products but also in helping people start their own businesses.
Both prepaid debit cards and wireless phones are commodity items. PrePayd doesn't have any exclusive features. They are products that just have to be cost effectively marketed to gain the customers. Once they get the customer, they can change the products but the important link is to get the monthly payment from the customer for the service.
This kiosk idea is an excellent way to get the products in front of the consumers. The prepaid cards can be sold along with the phones. Perfect cross selling opportunity.
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