Lyric Jeans (LYJN)

[MACD-213]

Words To Live By: When Fashion and Music Collide

January 23, 2012 Collaj
By Shontel Horne —

"Hanna Rochelle knows a good idea when she sees one. The Moscow-born, L.A.-raised singer/songwriter turned her love of lyrics into an enterprising fashion brand with her line Lyric Culture, ( sold at Bloomingdale’s and Nordstrom), a surprisingly simple concept jotting the iconic words of Bob Dylan, John Lennon and Pink Floyd on everything from t-shirts to bracelets. What started off as a small scale project has grown to include two other lines: Lyrix, sold exclusively at Claire’s targeting teen girls and Lyric Nation for Walmart using lyrics from country and Christian music superstars.

The funky, rock-infused line has been incredibly well-received both my music companies and the entertainment industry, with everyone from Halle Berry and Fergie to Brad Paisley donning pieces from the music-centric collection. The L.A. resident gives us an incredible insight into the making of her brand, and what’s next to come."

http://www.collajmag.com/1724/words-to-live-by-when-fashion-and-music-collide/