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Tuesday, January 24, 2012 12:09:36 AM
BRAV previously PRd guidance of $6-7M revenue guidance for 2012. Now, it appears to me that the guidance has been adjusted down.
Yes, that was their previous guidance, but I never believed it. It seemed like wishful thinking. When you're growing fast and get a big boost from holiday shopping, you can get confused and think the boost is all your own exponential growth. I couldn't see how Q1 could beat Q4's holiday boosted numbers. I figured at best they'd match Q4 in Q1, then slowly build from there, accelerating into next holiday season. It seems like they're saying that now, too.
So, my reason to invest hasn't changed, since I never believed the previous projections.
The good news is, they're funding expansion from cash flow. Long term, that's great for investors, even if the short-term is less exciting than you thought. My hope is that they patiently build infrastructure for another holiday surge in late 2012, then ride that wave to rapid expansion in 2013.
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