BYI - Bally Technologies to Exhibit at International Casino Exhibition in London
3 hours 1 minutes ago - Close-Up Media via Comtex
Bally Technologies, a provider of slots, video machines, casino-management, interactive applications, and networked systems for the gaming industry, announced that it will exhibit gaming solutions at the International Casino Exhibition in London, England Jan. 24-26 at the Earl's Court Exhibition Centre.
"This is one of the most exciting times in our 80-year history of innovation as we plan to unveil and spotlight Bally Interactive and what we can do with our deep library of proven casino-gaming content and popular licensed brands in the mobile, Internet, and social-media space," said Richard Haddrill, Bally's Chief Executive Officer, in a release.
"Our cloud-based mobile solutions, combined with our Remote Gaming Server for delivering Internet games, enable our customers to digitally deliver our phenomenal games and content onto nearly any multimedia-capable device."
"We are extremely excited to showcase our new world-class licensed brands for the very first time in Europe," said Bally Technologies' Vice President and Managing Director of Europe, Middle East, and Africa Marco Herrera. "Attendees will experience the innovation with our new compelling game content, trailblazing play mechanics, and floor-wide bonusing applications that deliver an incomparable entertaining experience across the casino floor on games from any manufacturer."
The Company said the ICE show occurs in the same month as Bally celebrates its 80-year anniversary.
In addition to the new Bally Interactive solutions, the Company will exhibit nearly 60 game titles, as well as systems technologies.
New games that are expected to draw a crowd are world-class licensed branded games Michael Jackson King of Pop, Grease, and a video-slot adaptation of the arcade favorite Skee-Ball.
ICE visitors will see a variety of titles, including Playboy Playmate Party, Moon Goddess, Midnight Diamonds, Break The Ice, and Money Works.
Another ICE highlight will be Bally's Elite Bonusing Suite, which, when combined with the iVIEW and iVIEW DM player-user-interfaces, adds dramatic new levels of excitement and anticipation to the slot-play experience. The EBS applications deliver floor-wide, interactive promotions, second-chance-to-win events, and the ability for players to earn valuable rewards, all without interrupting play on the base game.
Through an interface with the Bally player-tracking system, the EBS apps enable casinos to personalize their promotions by creating targeted bonuses and rewards based on club level, real-time wager habits, birthdays and anniversaries, and other player attributes.
These interactive solutions enable players to spin wheels, select and root for their favorite contest-driven car or horse, get instant rewards on their birthday, and participate in instant floor-wide slot tournaments.
Bally Technologies designs, manufactures, operates, and distributes gaming devices, systems and technology solutions.
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