$1.3M sales in 24 hours for ASTV!
CLEARWATER, FL -- (Marketwire) -- 01/19/12 -- As Seen On TV, Inc. (OTCQB: ASTV) (PINKSHEETS: ASTV), the parent company of TVGoods, Inc., a direct response marketing company, announced that TVGoods, Inc. launched and sold out $1.3 million worth of a new branded beauty product line on a major live television shopping channel in its first 24 hours.
TVGoods, Inc. has plans to develop several additional beauty products under the new brand to include professional styling tools and unique, never-before-seen styling kits. The Company also plans to take the brand to additional live shopping channels worldwide.
Steve Rogai, CEO of As Seen On TV, Inc., stated, "We are beyond satisfied with the opening day of the new product line. This marks the beginning of a very successful brand for TVGoods and our ability to launch other in-house brands as well as work with other established brands, looking to market and distribute their products on live shopping channels."
