Nutrimix Labs Adds Muscle to Advertising with NeoMedia Mobile Barcodes
Last update: 1/19/2012 8:34:00 AM
QR codes boosting loyalty with Facebook fan page promotions
BOULDER, Colo., Jan 19, 2012 (BUSINESS WIRE) -- NeoMedia Technologies, Inc. , the pioneer in global mobile barcode management solutions, has partnered with Nutrimix Labs, the makers of worldwide nutritional supplement brand Interactive Nutrition, to launch Nutrimix Labs' first ever mobile barcode enabled advertising campaign for its Mass-Tadon(TM) and Ignitro(TM) products, which are designed to boost performance and assist muscle gain.
The advertisements, featuring a QR code, will run in leading men's and women's fitness magazines, including Muscle Magazine, Inside Fitness, Oxygen and Muscle Insider of Canada. Scanning the QR code links through to a Facebook page where fans of the products are invited to 'Like' the Interactive Nutrition page. In return those who 'Like' the page will receive exclusive information on forthcoming promotions and special offers. Interactive Nutrition also intends to incorporate QR codes into its product packaging, in trade show advertisements and as part of future retail displays.
"Incorporating QR codes into our advertising campaign will enhance the way in which our customers engage and interact with the Interactive Nutrition brand," said Mike Schreck, CEO of Nutrimix Labs. "NeoMedia has been a pioneer in the mobile barcode space for many years now, and the company's experience and knowledge will provide us with the tools required to build an enhanced dialogue with our core customers and allow us to give something back to our loyal fans by providing access to further incentives and exclusive campaigns."
"The Nutrimix campaign demonstrates how mobile barcodes can help to boost brand affinity, extend a brand's message and offer promotions to its customers, particularly where space is limited in print ads and on product packaging," said Laura Marriott, Chief Executive Officer of NeoMedia Technologies, Inc.
The mobile barcode management and infrastructure solution used in the campaign, NeoSphere(TM), provides a new and simple way for brands to use mobile barcodes and link them directly to the mobile web in order to make any print or any static media immediately interactive, delivering a compelling brand experience that is targeted and measurable.
About NeoMedia:
NeoMedia Technologies, Inc. is the global market leader in 2D mobile barcode technology and infrastructure solutions that enable the mobile barcode ecosystem world-wide. Its technology platform transforms mobile devices with cameras into barcode scanners, enabling a range of practical and engaging applications including consumer oriented advertising, mobile ticketing and couponing, and business-to-business commercial track and trace solutions.
NeoMedia's suite of products, services and extensive IP portfolio means it is the only provider able to offer customers a comprehensive end-to-end mobile code solution. NeoMedia's current customers include handset manufacturers, platform providers, brands and agencies looking to offer pioneering mobile barcode solutions to their customer base.
NeoMedia's product portfolio includes: mobile barcode management & infrastructure solutions, barcode reader solutions, Mobile Coupon & Affiliate Marketing, Mobile Ticketing & POS Integration and IP Licensing. Learn more at or visit us at one of the following online destinations:
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About Nutrimix Labs:
Nutrimix Labs is a licensed and certified Canadian cGMP Contract manufacturer serving customers since 1996. Their commitment to research and development, top quality products and first class client service, continues to make Nutrimix Labs a leader in the contract manufacturing industry. Its brand, InterActive Nutrition, is an Ottawa based internationally distinguished sports nutrition and wellness brand sold in Canada and over 25 countries across the globe. It is an international leader in sports and nutritional supplements backed by over 14 years of research, development and sales of sports nutrition products.
SOURCE: NeoMedia Technologies, Inc.
