Although Mr. Ferguson may have gotten a little overzealous with PRs and run afoul of the SEC, as a homebuilder he is undoubtedly the recipient of a good bit of hard cash courtesy of Fannie Mae and numerous mortgage companies. Something worth considering. Also and FWIW, Netvan did a 1:10 reverse split last year.
Always tell the truth. Then you'll never have to remember what you said the last time.