YEP! And dont forget This Revenue added.....
DirectBuy Selects Atrinsic Interactive as Search Marketing Agency
08/2011
Atrinsic Interactive today announced that it has been selected as the exclusive search marketing agency for DirectBuy (www.directbuy.com), America's leading home improvement and furnishings club. In addition to search marketing and optimization services, the agency will also provide Brandlock, Atrinsic Interactive’s leading brand protection service. Atrinsic Interactive is one of the top 10 search marketing agencies for 2010, as ranked by Advertising Age.*
“We are dedicated to helping consumers access quality home improvement and furnishing products at tremendous savings, and we want to get that message out to the people who can benefit from our products the most, which is why we have chosen Atrinsic Interactive as our exclusive search partner,” said Dan Austin, VP of Digital Marketing for DirectBuy. “Atrinsic’s performance-based search marketing services can help us effectively and cost-efficiently target our reach to the growing population of cost-conscious home improvers –while also protecting our brand in a very competitive marketplace.”
Since opening its first club in 1971, DirectBuy has become the leading home improvement and furnishings club in North America and has over 400,000 members. In addition to search marketing strategies informed by the agency’s proprietary business intelligence platform, DirectBuy’s brand will be guarded by Atrinsic Interactive’s brand protection technology (Brandlock), which minimizes cross-channel cannibalization from other online marketing channels. DirectBuy will also benefit from Atrinsic Interactive’s multi-channel consumer path-to-conversion and revenue attribution technologies.
“We look forward to helping DirectBuy connect even more online consumers with quality home products at insider prices by ensuring that their presence, and ability to attract and convert customers, is fully optimized across the web,” said Aaron Baker, EVP of Atrinsic. “Our mission is to help them broaden their leadership in the market by extending their online footprint, while also maximizing their marketing ROI.”
Add more Revenue for next Quarter!!!
VLF
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