Bravada International Ltd (BRAV)

[Jammin1]

Have been reading here a while, and finally felt I must respond to this store discussion. I think having the brick-and-mortar stores has more benefit than just covering the costs of warehouse space, and having stores signs act like advertising.

It also gives a sense of connection to the customer, in a way that online sales can't. Danny needs to be in touch with fashion trends. He's a people person. Relying only on online analytics to sense coming trends would leave him one step behind, instead of one step ahead. Direct contact with customers is important in this industry.

If the stores are reproducibly profitable, then go ahead and expand until it stops becoming profitable. If they're just break even, then just keep a small number, but don't close them all.

Analyzing financial numbers is just one part of making good business decisions. You also have to look at what went into making the business profitable, which generally means keeping focus on the customers' needs. Having 1 or 2 stores will help be responsive to customers which will improve future profit, whether you see the connection or not.