Lyric Jeans (LYJN)

[MACD-213]

"For Los Angeles label Lyric Culture, the more things change, the more they stay the same. Companies doing well this year will draw lessons from surviving the Great Recession and making the most of the bustling pre-recession economy, said Hanna Rochelle, the company’s founder. “There’s always a ton of opportunities, confusion and chaos. That’s always been the case for the retail business.”

Her label changed its business from manufacturing T-shirts that retailed for more than $100 to making shirts that retail for no more than $48. Rochelle also expanded the brand’s business from selling to boutiques to selling clothes to mass retailers such as WalMart and expanding into new categories, such as accessories and blankets, to find new markets.

If there is no easy money to be made, Rochelle said, at least the year started off on the right foot. “The mood is positive,” she said. “People are positive after coming off a great Christmas season. All of my clients beat their projections for the holidays, and they are feeling a lot of momentum.”"


See link for complete text...

http://www.apparelnews.net/news/retailing/010512-Retail-Forecast-Mixed-but-Stronger-for-2012