NeoMedia Technologies, Inc (NEOM)

[Vercingetorix]

NeoMedia Launches Upgraded NeoReader for Apple App Store

http://www.neom.com/node/584

New software enhancements ensure improved iOS 5 compatibility

Boulder, January 5, 2012 - NeoMedia Technologies, Inc. (OTC BB: NEOM.OB), the pioneer in global mobile barcode management solutions, today announced the launch of the updated NeoReader® 4.00 barcode-scanning software application for the Apple App Store. The latest upgrade ensures the best quality barcode-scanning experience for Apple users and is available from the App Store now.

NeoReader is a universal barcode scanning application that transforms a mobile phone into a barcode scanner and allows customers to access mobile content by scanning codes from print ads, publication, packaging, and more. NeoReader scans all the standard 2D and 1D code types (Data Matrix, QR codes, Aztec Codes, EAN, UPC, and Code 128). It bridges the gap between traditional and digital media allowing users to access specific web content, real-time product or service information, download content or complete a mobile commerce transaction with one click.

A highlight of some of the features in the new NeoReader 4.00 release includes:
A redesigned user interface for improved navigation
Optimized graphics for retina display
Enhanced viewfinder
Improved algorithms for faster barcode scanning
New ‘Copy to clipboard’ functionality for scanned codes
Improved iOS 5 compatibility
Apple users can easily download the NeoReader software to their phone by going to get.neoreader. com on their mobile browser or accessing the Apple App Store. For more information visit www.neoreader.com.

-ENDS-

About NeoMedia:
NeoMedia Technologies, Inc. is the global market leader in 2D mobile barcode technology and infrastructure solutions that enable the mobile barcode ecosystem world-wide. Its technology platform transforms mobile devices with cameras into barcode scanners, enabling a range of practical and engaging applications including consumer oriented advertising, mobile ticketing and couponing, and business-to-business commercial track and trace solutions.

NeoMedia’s suite of products, services and extensive IP portfolio means it is the only provider able to offer customers a comprehensive end-to-end mobile code solution. NeoMedia’s current customers include handset manufacturers, platform providers, brands and agencies looking to offer pioneering mobile barcode solutions to their customer base.

NeoMedia’s product portfolio includes: mobile barcode management & infrastructure solutions, barcode reader solutions, Mobile Coupon & Affiliate Marketing, Mobile Ticketing & POS Integration and IP Licensing. Learn more at www.neom.com or visit us at one of the following online destinations:
LinkedIn: http://www.linkedin.com/company/neomedia-technologies
Twitter: http://twitter.com/neomediainc

For PR inquiries, please contact NeoMedia’s PR team:
US: Marla Cimini / Nora Snoddy, [phone] / [phone]
Europe: Ryan Waters / Rebecca Carnie, [phone]
[e-mail]
LABELS: iOS, mobile marketing, barcode scanner, qr code