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NEWS OUT J/V loi RTGV RTG Ventures & Aderra Announce Joint Venture on Fan App
Last update: 1/3/2012 9:00:00 AM
NEW YORK, Jan. 3, 2012 /PRNewswire via COMTEX/ -- Last February, RTG Ventures, Inc. (otcqb:RTGV) and Aderra Media Technologies announced a partnership to exploit concert digital technology for the benefit of the artists who would retain control of their content. The relationship has now identified another dimension, for the two companies to pursue, that of a joint venture for the specific purpose of developing a fan application (app) which will leverage the global diversity to the fan base. A Letter of Intent has been agreed upon by both parties.
The announcement sees the fruition of a series of long awaited concepts that will be shaped to combine leading edge technology that address the needs of fans, artists and management alike. The app will encompass gig-goers, social location services as well as unique content and engagement that are potentially habit-changing for music fans.
Describing the genesis of the JV, Aderra CEO, Ed Donnelly commented: "Having met with RTG Ventures in Los Angeles in November we were impressed by the technology that RTG Ventures digital and development agency, Digital Clarity were developing. It was then that we explored using some elements of their technology platform to encompass in an app."
Steve Baughman, who is spearheading the app's development, said, "Capturing that chemistry between an artist and his or her fan base is indescribable. There is a real desire of fans for a full experience which creatively goes beyond the music. When done right, the app will capture the essence of the artist and link it to the audience in whatever form it takes and it crosses geography, demographics and expectations to meld the experience. To combine Aderra's rich history in music, now combined with a technology development and marketing partner in RTG/Digital Clarity, we are all looking forward to 2012."
Reggie James, Digital Clarity MD and SVP of Marketing & Communications at RTG Ventures said, "The ability to work closely with Aderra and have access to their wide range of diverse and major artists including; Metallica, Zac Brown Band, Smashing Pumpkins, Mark Ronson, and Deadmau5. The JV marks a major step forward in the growth plans for RTG Ventures with the ability to scale the business and avail these artists to the other major business focused technology platform being built in addition to the app."
About RTG Ventures
RTG Ventures offers Music & Entertainment Technology Solutions and Digital Marketing Services. Harnessing the strength of its digital marketing agency, that has a trusted reputation over the last 8 years, the company has applied its knowledge process in developing cutting edge technology platforms for web, mobile and tablet devices.
Using Digital Clarity's application in the Marketing and Social arena, RTG Ventures offers a unique value proposition of intelligent, analytics based technology solutions with the support of an experienced digital marketing team. RTG Ventures, Inc. is an OTC:QB company. Symbol RTGV.