Livewire Mobile Expands Direct-to-Consumer Strategy with Multi-Dimensional Digital Music Store
Livewire Mobile (otcmarkets: LVWR), a one-stop digital content solutions provider for carriers, consumer device manufacturers, and media companies, has launched the first version of its Mediadrome direct-to-consumer DRM-free digital music store, showcasing some of today’s hottest acts including Michael Bublé, Trey Songz, Disturbed, and Gym Class Heroes through dedicated artist feature sites.
Unifying label and independent artist content, Mediadrome underpins Livewire Mobile’s broader strategy in the direct-to-consumer space. In this first of a series of releases, U.S. music fans can register at www.mediadrome.com to become part of the Mediadrome “universe” with an all-access pass to their favorite artists and those they have yet to discover.
With plans to rapidly expand the service offering in early 2012, Livewire Mobile has queued up event-based and local music scene microsites in Q1 2012 as well as additional access channels via smartphones and tablets. Also planned in Q1 2012, Mediadrome users can explore new and favorite artists through an Android music discovery application, currently in beta, and enhance their experience through premium music services.
“Building off the success of our Guided by Voices fan site which features the group’s entire catalog, rare tracks, and exclusive reunion tour recordings, we want to expand the opportunity to showcase other artists to their fans in a similar fashion,” said Matthew Stecker, President and CEO, Livewire Mobile. “Mediadrome not only serves as a new multi-dimensional destination for music fans, but also a new outlet for artists wishing to cut through the noise of the big retail outlets and build brand awareness at a more personal level.”
The sites are designed, monitored, and managed by Livewire Mobile’s own content merchandising staff to showcase in-demand artists, albums, and tracks of the moment and also the hidden gems and up-and-coming artists of the proverbial long tail. Web and mobile feature sites can quickly be created for artists or event promoters looking to raise their profile and offer exclusives.
Record labels, event promoters, and recording artists seeking more information about Livewire Mobile’s Mediadrome service, should visit www.mediadrome.com or email sales@livewiremobile.com.
Statements other than historical facts included or referred to in this Press Release are “forward-looking statements” including forward-looking statements about the expected availability, content, features and functionality of Mediadrome, our plans to rapidly expand the service offering in early 2012 by queuing up event-based and local music scene microsites in Q1 2012 as well as additional access channels via smartphones and tablets, and our plans that in Q1 2012 Mediadrome users can explore new and favorite artists through an Android music discovery application, also in beta, and enhance their music experience through premium music listening services. These statements are based on management’s expectations as of the date of this document and are subject to uncertainties and changes in circumstances. Actual results may differ materially from these expectations due to risks and uncertainties including, but not limited to, uncertainties with respect to the expected availability, content, features and functionality of Mediadrome, our plans to rapidly expand the service offering in early 2012 by queuing up event-based and local music scene microsites in Q1 2012 as well as additional access channels via smartphones and tablets, and our plans that in Q1 2012 Mediadrome users can explore new and favorite artists through an Android music discovery application, also in beta, and enhance their music experience through premium music listening services. In addition, while management may elect to update forward-looking statements at some point in the future, management specifically disclaims any obligation to do so, even if its estimates change. Any reference to our website in this press release is not intended to incorporate the contents thereof into this press release or any other public announcement.
