Imagination TV Inc. (IMTV)

[linkvest]

1st Look - Red Carpet Coverage Generates Largest Viewership in Company History for IC Places

By: IC Places, Inc. via Marketwire News Releases


Posted on June 22, 2011 at 09:21 AM EDT

WINTER PARK, FL -- (Marketwire) -- 06/22/11 -- IC Places, Inc. (OTCQB: ICPA) -- Today, IC Places announced that its debut episodes of The Red Carpet - 1st Look has generated the largest viewership audience of any show in the Company's history.

1st Look has been a staple in the weekly video lineup for the www.icplaces.com websites since first running in 2009 when the shows featured interviews with actors, directors and writers of recent Hollywood blockbusters.




In February of 2011 producers of the 1st Look series at IC Places made the decision to take the show on the road. Beginning with the Tribeca Film Festival in New York City and continuing with the recent Red Carpets of The World Premieres of Super 8 and Green Lantern in Los Angeles.

The most recent two episodes were 1st Look - Red Carpets of Super 8 which included interviews with J.J. Abrams, Oscar winning composer Michael Giacchino and Steven Spielberg and Green Lantern with interviews with Ryan Reynolds and the rest of the cast. 1st Look - Red Carpet of Super 8 first aired June 6th. 1st Look - Red Carpet of Green Lantern began airing June 21st. In the last four days both episodes have been viewed more than 700,000 times across the icplaces.com networks. This represents the fastest any IC Places show has passed the 500,000 viewer mark.

"Taking the 1st Look show on the road was a major step forward for us," said Steven Samblis, President of IC Places, Inc. "There are a lot of moving parts and risks covering these live events. You don't know who will attend and what interviews we will get. We have been very fortunate to work with some of the most outstanding studio representatives who helped us with incredible positioning and access. The results are shows with some of the biggest movers and shakers in Hollywood. Most important to us is the reaction from our viewers. The numbers tell the story. We have created something that people really enjoy. In return the numbers equate to revenues for us through pre and mid roll commercials that run in the shows. The more views the more revenues we generate."

The 1st Look - Red Carpet series can be seen each week at www.icplaces.com.

About IC Places:

(http://www.icplaces.com)