moon.......ur post......................
A. Your inference is partially right. first of, the options to purchase the shares from the 12 shareholders were created for this deal. that's why it has an expiry date of EOM Aug. Secondly the underlying securities (of the option) has not been described. I am not sure how much end up with BRVO,12 shareholders or debt assumption by CCE. The deal will clarify that.
B. Money from the direct purchase of shares will flow into BRVO's coffers
C. I am not sure how this will work out. Normally speaking when a BRand is being acquired, KO get involved as KO develops,owns and licenses Brands. If KO does not get involved, the O/S should be 215 M shares with CCE having much more than 50%. Per 8K it says CCE will own a little more than 50% but I think they just put it out in a hurry. This will be a policy decision...does not make sense just to leverage the distribution network, attain market penetration as with market penetration comes Brand recognition and acceptance. If KO & CCE wants to play a major role in the milk industry this is the time to do it or a year later. Wait and see!
JMO
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