Lol, just have Tim Tebow eat a pizza cone in a 30 second commercial during Super Bowl, imo and that starts the takeoff perfect. Honestly, imo, this will have a brain of its own, celebrity endorsements, won't really be necessary, would be great, but the idea alone is enough. This will be way bigger than Hot Pockets, Di Giorno's, Tostino Pizza Bites combined, imo, this doesn't need to be second best to any franchise all ready established, just give its own heated casing at arenas, stadiums and its own shelf in supermarkets, with a nice poster of the pizza cone character on the refridgerator door in the markets, jmho.