Writers Group Film Corp. (OTCQB: WRIT) and its wholly-owned subsidiary Front Row Networks, Inc., a Los Angeles-based concert production and distribution company, announced today that it has entered into a definitive marketing and distribution agreement with MediaPlasm, a Los Angeles based company, to market and distribute its 3D product on mobile phones and other connected devices on a worldwide basis. The first project, to be announced soon, will be distributed and marketed, through social media and other outlets, by MediaPlasm on mobile devices and connected devices worldwide.
MediaPlasm is a Los Angeles based company specializing in marketing and monetizing branded entertainment in social media and the world-wide connected device ecosystem. Founded in 2010 by marketing, entertainment and technology veterans Russell Carrens and Patrick Roberts, MediaPlasm has developed a diverse portfolio of client projects ranging from campaigns for social content discovery to connected marketplaces that leverage social media for new revenue streams. The founders have a combined 60 years of experience in the entertainment industry and 15 years of experience in the connected device market with clients including Disney, ABC, CBS, Deluxe, Sony BMG, Fox, Technicolor, Microsoft, Universal, and Dreamworks.
"The popularization of smartphones and the introduction of tablets and other web-enabled devices -- collectively termed 'connected devices' -- have contributed to an explosion in digital media consumption. As these devices, including connected 3D televisions, gain adoption, consumers who access them will be looking for entertainment content," said Eric Mitchell, CFO of Front Row Networks and its parent company Writers Group. "In order to meet the needs of these connected consumers, MediaPlasm will help us market to, and navigate this new landscape, so that Front Row Networks can develop and monetize cross-platform strategies to effectively engage these audiences."
