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Wednesday, December 21, 2011 8:15:28 AM
The 40-foot container that arrived in China containing 700 cases of wine was sold in a little more than a week. That was just in March of 2011. Two months later we learned of the merger with California Grapes International, the possibility of which Frank had already alluded to in the March conference call. After that quick sale of all that wine, it most likely dawned on Frank that selling wine for $20-$40+ USD per bottle would be a much more lucrative enterprise than selling BK chips or Goya beans for $1-$2 USD per unit.
Brilliant move on Frank's part. Your statement below is untrue and ridiculous.
"same old tired, failed distribution network that didnt work before.
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