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Sunday, 07/17/2005 8:21:57 PM

Sunday, July 17, 2005 8:21:57 PM

Post# of 19261
Notes from the first annual shareholders meeting in New York City

Point 1

I received a great deal of info at the first annual share holders meeting in New York City from Chef Joe, Chef Jon, and a large shareholder. First I will discuss what came from the company later from this third part large shareholder after the meeting. While the company certainly couldn’t give any of us inside info there was enough info given that if we just read between the lines and apply what I already learned through intensive DD we can safely expect the company to be profitable by years end if not in the next Q. I did get a confirmation from Chef Joe that the company is currently break even. Keeping in mind recently the company absorbed extraordinary expenses that they normally will not have because of the intensive audit. Likely the reason only break even to date. The company has no need for financing to execute their current business per chef Joe. Chef Joe continues to say there still is no competition!!!!!!

Point2
I had stated before I had third party info regarding revenues. I was told in 2003 revs were 2.5m
In 2004 revs were 5m and in 2005 by years end they are projecting 11m. I asked this question directly to Chef Joe. He looked at his attorney and was told he could give 2004 but to give 2005 would be inside info at this juncture. He said they had 4.5m in revenues in 2004. I expect 2005 revenues to be over 10m. Again this figure cant be verified its simply an educated guess.

Point3

Chef Joe’s reputation is impeccable. If you attended the meeting and you didn’t sense that before you would in speaking with him. Once again they are straight shooters running a clean operation imo. He recently was at live 8 in London and is an active supporter of the cause in Africa. He still is the chef for the Stones and Aerosmith he is a very fun cool guy as well. His relationship with Jumpin Joe Dimaggio is not as distant as we were led to believe. His father was quite close and he himself as a young person was on the golf course with him. Chef Jon was great to meet. Tremendous individual and as we know a graduate of Yale. He seemed he wanted to tell all but under his attorneys presence and guidance had to limit what he could say for now. The other BOD members are successful businessmen with great track records.
Again enough info was given for me to read between the lines. All the shareholders had the same perceptions as far as how well the company is doing and all were excited about their investment.


Point4
Currently the company is ready to market 8 Traditional Italian sauces. All inspired by original family recipes, created in the finest Italian traditions in 8 distinct variations by Chef Joe DiMaggio. The sauces are currently in cans and jars. The graphic design on the cans and jars is spectacular. The legendary name of Joe DiMaggio is about to be marketed and distributed both here and abroad. Yes internationally as well!
http://www.picturetrail.com/davidam



Point5
Currently the company is working closely with US Food Service. Currently they have served thousands of new establishments some one time some ongoing. The contract is continuing to grow the business. They continue to focus on training key sales people. Again hard facts above this info was not given yet. But it will come. Keep in mind IVFH has no competition as of yet for these heavily demanded products.

Point 6
Currently the company is working with Harvest pak. Harvest Pak has a revolutionary packaging that gives products a shelf life of up to three years with no preservatives. Harvest Pak business goal is to ship selected products to schools, institutions, hospitals etc. They look for products that can be distributed in bulk.
Chef Joe confirmed what Harvest Pak told an investor last week that they are currently putting IVFH sauces from cans into their special packaging. This isn’t inside info claiming those sauces will reach that type of distribution but I put 2 and 2 together as well as all of us did at the meeting and it fits.

Point 7
The audit was intensive covering two years. It will definitely be completed in 1 to 2 weeks. The auditors and attorneys have been working together. IVFH will immediately send 140 pages to the SEC. I expect a PR at that point or shortly. I do expect frequent pr’s and lots of good news once the move happens. The company has 12 pr’s lined up that will be released likley over a period of months. The timing of the pr’s is a guess.
The company will keep us informed regularly certainly adequately. It is their plan per their president Chef Jonathan.
They are on the pinks now things will change on the OTC.BB as far as press releases. It is believed the company does not want to waist their good news while still a pink sheet company.

Please do your own DD before investing. I make these posts in order to bring accurate good info to the ones that also help me. Its all in a spirit of good will you must take responsibility for your own investment decisions. Some things contained in my post are still speculative and may not come to fruition
good luck!


Disclaimer: My posts are IMO, I am not a Professional analyst Do your own DD before investing/trading . My opinion is subject to change quickly depending on market conditions or other considerations!

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