This reminds me of a story that happened here in DC in the 80s. A couple gave an engagement diamond to be set to a jewelry store that advertised heavily on the radio.
they picked the wrong week to do it cuz over the weekend, the business closed and the owners were gone. The couple got completely screwed.
Fortunately, the radio stations that ran the ads got people to donate money so the couple could buy a new ring and get married.
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