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Saturday, 12/17/2011 9:15:54 AM

Saturday, December 17, 2011 9:15:54 AM

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Zynga Slips; Netease.com Still Leads Gaming Group

By ALAN R. ELLIOTT, INVESTOR'S BUSINESS DAILY Posted 12/16/2011 06:05 PM ET

The buzz in the computer gaming industry Friday revolved around Zynga (ZNGA). The billion-dollar initial offering launched in a tough session and closed 5% below its $10 initial price.

Collectively, the 20 stocks in the Computer Software-Gaming industry group rose a fraction, led by Sohu.com's (SOHU) 2% advance. Unfortunately, the China-based gaming stock was still 56% off its April high.

But other China-based game providers were not nearly so grim.

An estimated 300 million users are driving China's online gaming market toward $6 billion in revenue this year. The country's 800-pound gaming gorilla is Tencent Holdings, a broad-based Internet content provider that commands 30% of the country's gaming market.

Netease.com (NTES) and Shanda Interactive Entertainment (SNDA) wrestle for second place, but neither has quite reached a 20% share.

In fundamental terms, Netease.com is the group's bulldozer. It holds the group's strongest Composite Rating, a 99. Its strong, steady EPS growth has topped analyst consensus views in the past five quarters. Quarterly sales growth has held above 34% since Q4 2009. Netease saw its after-tax margins slip in each quarter last year.

Netease.com's chart action is open to some interpretation. It's clear the stock broke out of a first- stage cup base in February. One school argues the stock has been consolidating since April and has yet to present a workable, second-stage pattern.

Another view sees a flawed double-bottom base forming since August. A handle on that base has now grown to six weeks.

A third view reads the six-week handle as a potential base in its own right, now building its own handle with a possible buy point at 48.42.

This base is tighter and more contained than the prior pattern, but also has its flaws.

A sharp spike and reversal in mid-November interrupt the cup's symmetry. The base has yet to show any real accumulation, and the stock's relative price strength lags below its high.

If at first you don’t succeed, remove all evidence you ever tried.

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