True Religion Apparel Inc (TRLG)

[mistikal07]

CIBC TRLG Webcast (July 13, 2005)
h**p://www.veracast.com/webcasts/cibcwm/consumer05/27203175.cfm

Highlights from webcast call:

"No Denim Glut, No Denim Glut, No Denim Glut"

Antik(BLHL), Joe's(INNO), Rock/Republic strong competitors

No new Dept Store Doors in US

Limiting Dept store to 40% US Sales

$80 average Wholesale price has increased

Women/Men 80/20 US, 60/40 Japan, 70/30 Europe

US men not getting it. Only Metrosexuals and Gays. Growth could be explosive if straight men catch on

Strategy is to expand SKUs at existing doors

Shirts, Jackets, and cool new "puffy" vests. Vests already sold out, with second round of orders starting soon

Velvet, Leather, Corduroy coming

Retail store delayed until Sept due to Weather in CA

2nd have will be a lot bigger than 1st half

Very big Q3 alluded to

Earnings Report July 28th after close

Q3/Full Year guidance update, peak at 2006

NASDAQ comment letter received/answered, waiting for yea

Day/Night Jeans distinction with "Metalic" Jeans with silver/gold thread

Sarbanes-Oxley not until 2006. May need extenion due to acquistion

Small Shirt company acquistion.

2nd Brand on hold until "glut" situation in the lower price points play out

Possible Spokesmodel in 2006

Urban Outfitter much bigger customer than first thought

Big T huge success. Now coming out with Super T