Sons, let me try one last time (I don't want to beat this horse to death!).
It was a premptive move by CCE to grab a majority of BRVO i.e grab 51% of the A/S. That is the bottom of the pond. It is also the fully diluted offering by CCE. Now, after negotiations, if CCE insists on 51% of A/S, BRVO may ask $10 PPS plus Master distribution rights of CCE. On the other hand it may end up with just $2 PPS, 51% of current O/S(with dilution protection) and a fantastic Master Distrubtion Rights of CCE. I hope u get the idea.
Anyways I am with u, for the long term. lets all have great weekend (the race begins this weekend!).