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ifitlooks

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ifitlooks

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Friday, 07/15/2005 11:16:43 AM

Friday, July 15, 2005 11:16:43 AM

Post# of 326352
Yea Baby,

Free POS mobile "tags" promotes New Order
The love affair between the music and mobile industry continues with an innovative UK campaign to promote the latest New Order album.

Warner Bros Records has teamed up with mobile marketing technology company Hypertag to offer New Order fans free music clips, ringtones or wallpapers by interacting with special Hypertag point of sale displays in HMV stores in London and Manchester.

The campaign represents the first time such technology has been used by the music industry to promote an album release.

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