ADMA’s Mobile Marketing and Advertising Awards
NEWS RELEASE
Tuesday 14th June 2005
The search begins for Australia’s best mobile marketing campaigns for ADMA’s Mobile Marketing and Advertising Awards 2005
The Call for Entries campaign has begun for the 2005 Mobile Marketing and Advertising Awards (MMA Awards), run by the Australian Direct Marketing Association (ADMA) and its Mobile Marketing Council.
Aimed at celebrating and promoting the best use of mobile marketing in Australia, the MMA Awards will recognise the outstanding mobile marketing campaigns and applications that have successfully incorporated the use of SMS, MMS and other new mobile technology within their campaigns over the past 12 months. The MMA Awards also play a key role in raising the benchmark for the booming mobile marketing industry.
Formed in 2002, the MMA Awards have asserted themselves as one of the most coveted industry awards to win. Last year’s winner, Virgin Mobile’s ‘Warren’ campaign, went on to receive international recognition winning a number of major advertising and direct marketing awards.
Meanwhile, over the past year, mobile marketing has continued its evolution, offering marketers and advertisers a range of creative and interactive platforms to help them reach their customers, providing new and exciting communication opportunities. Recent research from IDC Australia into mobile phone use shows that before the end of 2008 there will be 100% penetration in Australia. The rapid growth of this sector, and widespread adoption of mobile marketing and SMS communication by companies of all sizes, clearly demonstrates the success this medium is currently enjoying.
Categories for this year’s MMA Awards have been changed from last year, with the aim of reflecting the ever-evolving nature of this sector and related technologies. Categories for 2005 include:
· Best use of mobile in CRM
· Best use of emerging mobile technology
· Best promotional or marketing campaign
· Best use of interactive media with mobile
· Most effective business application
· Best application of mobile payment
· Most creative mobile solution
· Best of show
· The ‘One to Watch’ award
Entries close on Friday 29 July 2005 and a template for entries including all instructions will be available on www.mmaawards.com from Thursday 16th June 2005.
A high profile panel of senior leaders in the telecommunications and advertising sectors will be judging the awards, with Oscar Trimboli, Business Manager Real Time Collaboration - Microsoft, announced as the Chair of Judges for 2005. Logica CMG, a supporter of this event since its conception, has confirmed their continued Platinum Sponsorship of the awards and Mobile 365 as the Best of Show award sponsor.
Rob Edwards, CEO of ADMA said: “ADMA is committed to recognising and promoting the growth of all direct marketing channels and sectors and the MMA Awards form a key part of this. For the second consecutive year ADMA will be running these Awards in conjunction with the ADMA Mobile Marketing Council, and I am excited about the new and innovative campaigns that we will no doubt see in this year’s entries. Last year we saw how influential the ‘Warren’ mobile campaign was, both locally and internationally, demonstrating the integral role the MMA Awards play in the industry.”
Chairman of Judges, Oscar Triboli of Microsoft said: “Over the past three years, major brands and innovative marketers have proven that a mobile component in their marketing mix extends and enhances their brands and provides real time data to drive their sales. Mobile marketing has grown up; the industry has transitioned from youth focused brands into mainstream markets across all age groups.”
This year’s Awards presentation will be held in Sydney on Thursday 15 September 2005. For further information visit www.mmaawards.com
- ends -
Encl: Category criteria and background.
For media enquires, please contact:
Lara Shannon - ADMA Press Office
T: 03 9592 4001 M: 0415 076 015 E: lara.shannon@adma.com.au
EDITOR’S NOTES
About ADMA and the Mobile Marketing Council
ADMA is Australia's principal body for information based marketing. Formed in 1966, ADMA has evolved to become the nation's pre-eminent marketing association representing over 500 member organisations. A national non-profit organisation based in Sydney, ADMA has State Branches in New South Wales, Queensland, South Australia, Victoria and Western Australia.
Launched in 2002, the Mobile Marketing Council focuses on issues and developments in the field of mobile marketing. This includes marketing and regulatory issues that arise in relation to current technologies such as SMS and WAP, as well as emerging wireless technologies such as 3G. Currently the Council is working with industry on ensuring that consumer protection measures are incorporated into the new regulatory frameworks surrounding the use of premium rate messaging.
AI
