Well actually George Foreman did. His time and money and effort to get the company together, to go public. It is apparent from the dedicated effort and publicity of GFME, that GF did not intend on creating a corporate entity and take it public if he was just looking to protect his personal liability.
He is no longer an officer, however he is a major shareholder, as well as SH. It is not a walk in the park to build any company, let alone create a publicly traded entity. So how much did the rest of us shareholders invest? 1M...3M???? probably not anywhere near that.... However In terms of dollars, that is relatively nothing to GF and change in his pocket to SH, not that he doesn't treat the change in his pocket as a valuable asset in which to save and create growth, because he may not be Warren Buffet, but he is definitely a savvy business man.