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Wednesday, 12/07/2011 3:51:25 PM

Wednesday, December 07, 2011 3:51:25 PM

Post# of 28022
RAYS CONTRACTS

Partnership with Laterna Magica, a video advertising production company based in Germany and South Africa. Laterna Magic provides video services to clients like Nestle, Lufthansa, Alfa Romeo, and Danone.



"The Laterna Magica contract is in line with our global expansion strategy," stated Brian Petersen, Raystream's CEO. "We are receiving a number of inquiries from companies worldwide that provide an array of video services. Laterna Magica is the first of what we anticipate will be a long line of online video services businesses around the world that will realize the significant benefits of Raystream's HD video compression technology."

Carsten Bohlefeld, CEO of Laterna Magica, commented, "We were skeptical at first because Raystream's technology seemed too good to be true. But after careful evaluation, both technically and commercially, we discovered that Raystream's technology will give us the competitive edge we were looking for to deliver a much better video experience for the consumer at an attractive cost savings for us. We're convinced Raystream's technology will significantly expand the yet untapped possibilities for delivering dynamic and cost-effective online video advertising for our clients."

"We're pleased that Laterna Magica's due diligence has proven that our technology capabilities deliver the benefits Raystream has been communicating to the video services market. They work with a long list of very well known consumer brand companies, as well as companies known for their technology manufacturing prowess all over the world," Petersen said. "This is a great opportunity for Raystream and Laterna Magica to showcase the extraordinary benefits of Raystream's video compression technology."


Contract with edgefactory OMNIMEDIA for a variable use license of the Raystream Compression Service. The one-year license agreement represents the genesis of Raystream's technology-forward service matched with edgefactory's cutting-edge business production services.



"We are pleased to announce our first customer contract, negotiated through Raystream's Orlando office by BDM Didier Nicholas," said Michael Seay, Raystream's Vice President of Sales and Strategic Implementation. "A global corporate and convention video production provider, edgefactory OMNIMEDIA serves as our first strategic partnership that will test new revenue opportunities in live broadcast streaming compression."

Raystream is launching its proprietary online video compression technology with edgefactory as its inaugural client.

Commented Brian Petersen, Raystream's CEO, "More and more businesses are looking for opportunities to tap into a more cost-effective way they can harness and deliver the power of online video. Our compression technology eliminates one of the most frustrating factors businesses and their customers' experience — the bandwidth barriers. Raystream's technology drastically reduces the size of HD video files by up to 90 percent, with an average of approximately 70 percent, and with no loss in clarity or quality. As a result of this compression, the cost of bandwidth can be reduced by up to 90 percent, or on average approximately 70 percent. That means Raystream's customers can see immediate cost savings while improving their customers' online video experience."

"Our company's video compression technology is a true game-changer, and we're pleased to have a strategic customer like edgefactory OMNIMEDIA. Their commitment to providing a high quality, innovative multimedia experience for their customers is parallel to our strategy. We want to help businesses like edgefactory make online video a truly gratifying experience," concluded Petersen.

About edgefactory OMNIMEDIA
edgefactory OMNIMEDIA is an EMMY(C) nominated producer of creative video, meetings and special events for Fortune 500 companies, major industry associations and a host of other organizations. Founded in 1998, edgefactory is a multi-disciplined creative resource, offering an array of services from creative writing, video production, digital signage, camera rentals, graphic design, 3D imaging, original music and technical support. For more information on edgefactory, call 1-866-291-3344 or visit the company's website at www.edgefactory.com .

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